As mobile apps and games have exploded in popularity over the past decade, a fundamental shift in monetization has taken place. Increasingly, games are now viewed as services — rather than building a game, launching it at a fixed price and calling it a day, developers often make their app available for free, instead relying upon an in-app purchase (IAP) system, or microtransactions, to monetize their content over a long period of time.
These in-app purchases are referred to as microtransactions for a reason — upgrades, boosts and premium content often go for as little as 99 cents or less. It’s only when these purchases are made over and over again, or in large quantities, that they begin to generate significant income. And typically, these purchases are only made by a very small minority of players. By some estimates, about half of mobile game revenue comes from just .15% of players, with only 1.5% of players paying anything at all. With such a small percentage of users responsible for the vast majority of purchases, app creators need to cast as wide a distribution net as possible in order to capture the attention of those power spenders — something that Unity IAP system aims to help developers achieve.
Traditionally, wide distribution like this has presented a challenge to content creators. While it’s well-known that a presence across different platforms allows access to new markets and an increased chance for discovery, developers — especially ones working for smaller or indie organizations — don’t always have the time and resources necessary to tailor their payment system to each of the different platforms available.
But Unity IAP platform provides developers with an easy-to-use, flexible template that allows you to build once and deploy virtually anywhere — and now, this capability has reached the Samsung Galaxy Apps store and Tizen Seller Store. With Unity IAP, developers across different platforms all access one simple IAP interface that redirects any purchases made within the app to the appropriate store, ensuring a simple, uniform way to drive revenue across the many different content hubs available today.
What’s more, developers can also use Unity’s powerful analytics dashboard to monitor, manage and optimize their revenue stream. Unity Analytics’ full reporting suite lets you see who your users are, what they’re purchasing and how much, providing you with an instant feedback loop that allows you to more simply and effectively segment and target your audiences, as well as fine-tune your offerings for maximum impact. And of course, moving forward, we’ll be making Unity IAP even more powerful and convenient for developers.
Succeeding in the mobile gaming industry is tough — especially when, in today’s games-as-a-service environment, the initial launch is only the beginning of your journey. Over time, you’ll need to adjust your content offerings and strategy in order to continue generating revenue. With Unity IAP, we’re trying to make that a bit easier by offering a simple distribution and analytics platform. So if you’re looking to quickly and easily reach more users than ever before while making the most of your IAP system, learn more about Unity IAP here.