VR for Enterprise– Creating Real Experiences For the Real World

VR for Enterprise– Creating Real Experiences For the Real World

David Payne

Continuing our #SDCVR series, we’re focusing on VR for enterprise– specifically, how different businesses and industries are using VR to create realistic experiences for their customers. Recently, we spoke with David Payne, CEO of InventDev, to learn more about how VR is being used in the real estate industry.

When the topic of VR comes up, many aspiring developers immediately think of gaming, but it’s important to remember that this is a technology poised to transform a number of different businesses and industries.

If you’re considering a career in VR, my advice is to explore an area or field that you’re interested in. The great thing about VR today is there are opportunities in everything from healthcare, to education, to travel and tourism, to even real estate, so you can really go after what you’re most interested in. And don’t worry about pigeon-holing yourself in the field, you’ll have the ability to switch between industries if you ever get bored.

When starting out, however, my advice is to follow your passion. For instance, if you happened to take an undergrad in psychology before becoming a developer, you should consider developing a therapeutic VR application to help people overcome their anxieties and fears. Or perhaps you’ve always had a keen eye in architecture or interior design— then you might be interested in working for my company, where we create interactive VR experiences that help real estate developers and builders sell their properties more effectively.

Originally, when we first started working with VR, it was more about helping people get a sense of the layout of a space, but today we can really take it to the next level by creating virtual model homes that essentially replace the real thing. No longer do prospective home buyers have to stare at floor plans of their unbuilt condos and townhouses using only the power of their own imaginations. Now, they can put on VR goggles and experience what it would actually be like to live in their new home.

With this new technology, prospective buyers not only get to walk around their new kitchen, they can actually turn on the stove and whip up a stir fry. And if they don’t like that countertop, they can just tap on a different finish sample and have it instantly change right before their eyes.

When homebuyers take off their VR headsets, the first question they often ask is, where did you film this? And we have to explain to them that what they just saw was a virtual model home that hasn’t even been built yet. As you can imagine then, developing VR applications for real estate require a keen eye for detail and quality. Unlike the gaming industry, the job of our developers is to make everything as accurate and precise as possible, and reaching this level of realism obviously takes time and requires lots of testing.

There are also plenty of challenges left for aspiring VR developers to solve. For example, the use of hands in VR is just not as responsive as it needs to be yet, so it would be great if someone could come along and solve the problem, giving people the same level of precision we have in real life when using our hands.

If you’re up for the challenge, don’t just sit there. Follow your passion and find a field you’re interested in, and start developing realistic VR applications for the real world today.

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