Using Data to Bring Context and Relevance to the App Ecosystem: How Samsung and EasilyDo Are Empowering Developers to Create Better End User Experiences

Using Data to Bring Context and Relevance to the App Ecosystem: How Samsung and EasilyDo Are Empowering Developers to Create Better End User Experiences

Jacqueline Cao

Much like every future IoT device and myriad other services, productivity apps will essentially take on the role of “virtual smart assistants”. These new experiences are ultimately trying to save people time and money, while delighting them with convenience.

As entrepreneurs, developers and builders make innovations in the smart assistant space, they have to inevitably answer a fundamental question: “What makes a good virtual assistant?”

A good virtual assistant is one that knows you. It has profile data describing you, your preferences and your needs. It knows when you’re busy, and it knows what’s important to you. Your assistant understands that in order to serve you, it needs to know the context of whatever situation you’re in. So, in order for virtual assistants to be able to serve users in an optimal way, they will need access to key data to understand how and when to be helpful.

Samsung and key strategic partners such as EasilyDo are helping developers by enabling them with incredible data through mutual cooperation, strategic alliances and a shared vision of the future. Such data will prove essential to many planned Big Data projects.

Just the right information, at just the right time

No one wants to be bothered when they’re with spending time with family, or at the gym, or otherwise busy. People want to engage with services only when those services are relevant.

By connecting to SDKs, looking at device signals and using EasilyDo’s Sift platform, developers are able to understand when users are on the go, and what they are doing while they are away. Based on these contextual cues, developers will be empowered to build experiences that provide the right value at the right time.

Building services around these signals means having to rethink the way services engage with end users. Imagine: No more ad hoc push notifications. Instead, builders of next generation virtual assistants should reach out to the user only when the notification / feature becomes contextually relevant.

More than that, developers can look at contextual cues to understand what users are actually doing, and use that data to inspire them to come up with new ideas for feature development and user engagement.

A shared vision

As Samsung and its partners continue to push the boundaries by providing consumers with devices that provide radically new experiences — like the Gear S2, Gear VR, as well as new generations of SDKs — partners like EasilyDo will be able to provide entrepreneurs, developers and builders with key data to create exceptional, contextually relevant services.


If you are a developer and have great ideas for next-gen, transformative applications, let’s explore how a partnership with Samsung can accelerate a shared vision of the next big thing.


Interested in learning more? Come join us at SDC 2016!